Taking nothing but an idea and transforming it beyond imagination


The photograph above is of the multi-trillion Dollar territory of Long Island, New York. This is the story of how more than 200 kilometers of Long Island territory was claimed from simply dominating a Taurochs bull.

This is the Legend of the Taurochs

Taurochs were gigantic beasts of burden (descendants of Aurochs) that become extinct around 1700. One of the best alternative investment legends is of Richard Smith who successfully claimed more than 200 kilometers of New York territory, worth more than a trillion US Dollars today, simply by dominating a Taurochs bull.

As the somewhat embellished story goes, the Indians made a pact with Richard (Bull) Smith, an English settler that he could keep whatever land he circled in a single day, while riding atop a wild Taurochs bull. The astute Smith waited for the longest day of the year, circa 1665, to undertake the trek. It is said that he trotted out one of the bull’s favourite cows a few days before to trace the route so that her scent would quicken the pace. Essentially the land that he claimed is now what is known as Smithtown, Long Island, New York (an area of more than 200 km² then).

That is how we at Taurochs like to make our investments. Ideally, with little or no capital down, we will take a bet on a business idea with a similar risk-to-reward ratio as an out-of-the-money call option. Some will fail and cost us the price of the option (mostly in sweat equity, time and intellectual capital) and other opportunities will succeed beyond our wildest imagination.

The bull has come to be known as a symbol of power, of growth, and of rising markets.  We therefore thought it fitting to name our company after the legendary beast of burden that helped put together one of the largest alternative investment deals in history that turned nothing into more than two trillion US Dollars of real assets today.

Taurochs (Pty) Ltd is a South African based investment company, that is involved in conceptualising, founding and developing seed ideas, together with entrepreneurs into a solid business plan, a strategy with operating procedures and a pathway to introduce employees so that the business can succeed beyond our imagination.